If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience. Slow-loading pages can also increase bounce rates, lead to customers going elsewhere, and hurt your business’s bottom line. Visual content (like images and videos) makes your pages more engaging and helps readers better understand your content. Target keywords are the search terms your potential visitors use to find content like yours in search engines like Google and Bing.

Master on-page SEO basics with SEO.com

Use the following checklist as a starting point to evaluate the essential on-page SEO factors on your landing pages. On the other hand, off-page SEO focuses on factors outside your website and involves optimization tactics such as link building, guest posting, brand mentions, and so on. By optimizing on-page elements, you enhance your site’s relevance and authority, leading to better visibility in search results. Addressing these factors can significantly improve your site’s visibility and user engagement.

Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization. Search Engine Journal investigated the effect of a page’s loading time on SEO and confirmed that page speed is a ranking factor in search results. Creating content that prioritizes search engines and converts human visitors to your site is an art.

What is an on-page SEO strategy?

In SEO, the terms users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about. You can describe many types of content with structured data, such as articles, recipes, events, products, reviews, videos, etc. Some rich snippet types are only available to pages that use this markup. Image alt text helps search engines understand and index images properly.

Instead of using the same keyword over and over again SEO Anomaly (which could be seen as keyword stuffing), use synonyms and LSI keywords. When you add these, you can stand out from others in the search results. And show searchers why your content is the right page for them.

Content quality refers to providing valuable, unique, and engaging content. User experience includes factors like page load speed, mobile-friendliness, and easy navigation. On the other hand, if it does not engage with your audience then Google will assume it’s low quality or not what users for a given search want to see. They will reduce the ranking of that page over time if it is not fixed. Another important on-page ranking factor is having internal links to other pages on your website. While search engines can be picky about what off-page SEO strategies they like, on-page SEO services are encouraged by Google.

This tells search engines and users that the page we’re linking to is about on-page SEO. The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike. Speed is becoming an increasingly significant SEO factor as search engines become mobile-first.

If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site. If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If an image file size is too big, it may slow the load speed of your site.

• This will help search engines know to show your site to potential clients in your geographical area.
• In Ahrefs’ Site Explorer, I used the Organic Keywords report to find the page’s top 10 keyword rankings with featured snippets we didn’t own.
• Learn how in Shopify’s guide to creating and managing URL redirects.

Before or after you upload the image to WordPress, you can change the filename to something descriptive. For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks. Your title is an opportunity to attract clicks in search results.

The determining factors for domain authority are things you can’t influence. By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design.